Goodstock Insider: March 2025
Welcome to the Goodstock Insider Newsletter!
Welcome to the first edition of The Goodstock Insider (March 2025)! We appreciate your partnership and your commitment to serving high-quality beef.
This newsletter is designed with you in mind—bringing you the latest industry trends, expert tips, and insights to help you make the most of your beef program. Expect practical strategies, menu inspiration, and exclusive updates from Goodstock by Nolan Ryan, all delivered straight to your inbox.
Menu Trends: Can Less Lead to More?
Nations Restaurant News recently shared a roundup of what customers are looking for, and we picked up on a few that highlighted smaller portion sizes. Can smaller portion sizes, combined with a little creativity, lead to more orders and more menu exploration?
- Samplers: “Flights” have increased in popularity, giving customers a way to sample more products on your menu. Ideas: Slider Samplers, Mini BBQ Platter
- Shooters: Inspired by smaller sizes of milkshakes, the idea is to provide a smaller version of an indulgence to feel more accessible and incrementally increase revenue. Ideas: Mini Shakes, Mini Whoopie Pies, Mini Cupcakes, Smaller Banana Puddings
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Authenticity, Nostalgia, and Innovation
Technology and the pace of life are impacting how customers want to experience food and restaurants. This article from Food Industry Executive highlights a shift towards human connection, new spins on comfort foods, and even food trends driven by Gen Z.
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Capitalize on March Madness
March Madness is underway and will run all the way through this year’s championship game in San Antonio on April 7. How can you tap into the excitement and drive traffic to your restaurant?
- Highlight menu items that are good for watching the games: Burgers, nachos, sandwiches, and even catering packages can help you connect with potential customers looking for a great snack or dinner for the games.
- In-restaurant promotions: offering dine-in promotions during the games, including offers on appetizers, dinner items, and drinks will encourage people to stay in the restaurant. Just make sure you have the TV on!